Valuing land, crafts and human warmth
We are a meeting point for local and non-local people who are passionate about creating, sharing ideas, exchanging experiences, skills, goods and more.
What is Malcantòn?
It is not just a place, a project or an idea. It is not just a Malcantone shop.
Malcantòn is a shared dream, one hope that is ignited in each of us, is the courage to imagine a different future, more HUMAN.
We live in a world that wants us to be divided, locked in our problems, in our personal ambitions. It is our duty, for us and for future generations, to choose a different path.
Malcantòn is a community that invites us, first of all, to look into it and to rediscover that hidden strength, that resilience which we often ignore, but which lives in each of us.
Malcantòn is a call to rediscover the value of theunionof the sharing and of local exchangesas well as sincere and deep ties.
Malcantòn wants to create a solid network between autonomous people who reject theindividualismthe consumerism and the profit, such as ultimate tools for self-realisation.
It is about creating something new, something better and rediscovering a alternative living.
Malcantòn is a real possibility and in our hands. You don't need to be heroes, you just need to be HUMANS.
Change in fact starts with our choices, our courage to believe that a better future is not only possible, but is already here, ready to be built.
Malcantòn revolves around five key points:
In the age of 24/7 digital connectivity, the experience of the 'here and now' is being lost, assuming that everything can be 'explained' or 'experienced' through a screen. Our commitment is towards a progress that respects the human essencein harmony with our search for depth and meaning.
A counter-trend to the despair that surrounds us is needed. We must have the courage of resilience instead of fear of the future. The past has never been easy and the future belongs to those who have the courage to give it a human face.
It is essential to recognise only that part of progress that truly adds value to the quality of our lives and keeps the human being at the centre. Aiming at a slowing down in every sphere and regaining a rhythm of life on a human scale.
Society rewards performance, discourages authenticity and embraces the culture of performance and superficiality. This leads to an epidemic of loneliness and anxiety. We want to create a community of emotionally balanced and genuine individuals, capable of embracing proximitybecause the quality of relationships is more valuable than material wealth.
Instead of the cult of beauty and compulsive rationalisation, we need a deep, loving gaze that recognises beauty in the everyday and especially in simplicity. Frugalism plays a key role. This is only possible by re-evaluating our social relationships, beliefs and values and, last but not least, our aspiration to be happy.
"I am a craftsman.
I become an artist when people look at what I do."
This is what makes what we do special, and it is on this basis that Malcantòn.
When you choose to buy from a craftsman, you are not just buying an object. You are choosing the quality over quantityyou are rewarding the dedication, the hours of work, the soul that each piece encompasses. And above all, you are supporting a person, not a machine.
We must not give in to the illusion of savings. We can act from the heart, value the work of those who, with passion and effort, create something unique.
In the heart of the Malcantoneprecious gems are hidden in the woods and mountains. They are artisans and producers who, in silence, transform matter into beauty. But too often, all this remains in the shadows.
We think it is time to bring these wonders to light. It is time to give due value to work done with love, which is not measured in numbers but in emotions, passion, and stories.
This is thehe beginning of a path that enhances craftsmanship and production local, the traditions of our area and the passionate work of those who help to maintainthe lives.
Malcantòn will not only be a space exhibition physical, but it will also be digital. So that the visibility of each artisan and producer can reach the national level.
Every object you see on display tells a story of passion, care, creativity, and tradition. When you buy a product from a local artisan or producer, you are not just buying an object. You are valuing hundreds of hours of dedication, lessons learned, trial and error, perseverance and passion. You are rewarding the efforts, determination and small great successes of those whoi creates something unique.
Supporting handicrafts and local products also means investing in our territory, contributing to its growth and preserving our traditions.
Visit Malantòn, the Malcantone shop.